| Task Name: | Phase 1 Individual Project | ||||
| Deliverable Length: | 3 pages minimum | ||||
| Details: |
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. Use this week’s reading assignments and your research to write an in-depth analysis and perspective on how the different demographic segments use and access social media. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments. Items suggested for discussion can include (but are not limited to) the following:
Note:Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable. This should be an APA-formatted paper with a title page and reference pages. A minimum of 3 full pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references are required to support your paper and to provide additional discussion points.
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