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    Discuss your Mode of Entry Strategy
•    Discuss the 4/7 Ps by employing and applying international marketing concepts and particularly adjusting vs. standardizing.
o    International Product Strategy for the selected country
o    International Pricing Strategy for the selected country
o    International Distribution Strategy for the selected country
o    International Marketing communication Strategy for selected country
o    People: International elements of People; Composition of sales force management, HR management, leadership, describe the internal marketing culture
o    Processes: Types of innovative process implemented
o    Physical evidence: varying per country depending on aesthetics and trends in providing an environment that fits the brand values and the selected country.



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