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Review Case Study 6.1 in your textbook on pp. 169–170, and address the questions that are provided below.
In essay format, provide a complete and detailed response to each question. You are required to use at least
your textbook as source material for your essay. Each of the responses should be compiled into a document
that consists of at least two pages. Your essay should address the following questions:
What factors encouraged the entrepreneurs to develop an alternative to the traditional source of primary care?
What characteristics did the urgent care center concept have that might make it unattractive to mainstream
healthcare consumers?
What assumptions did the developers make at the outset about the demand for such service and the type of
consumers who might use it based on how consumers make decisions regarding health care?
From the market research, did the developers find that the urgent care center model would appeal to the
general population or that some segments of the population would find it more attractive than others?
What was the profile of the best prospects for utilization of an urgent care center?
Explain the products, product mix, and various ways the developers conceptualize products for the target
consumer. How would the product mix at urgent care centers differ from those in primary care facilities?
Explain how marketing of the urgent care center’s attributes should be highlighted to influence the target
audience’s decision to visit the center.

Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14 th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings ( Cheney, 2016) . The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader ( Babor, T. F., McGovern, T., & Robaina, K. (2017) . While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “ arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them.  Addiction Science: A Guide for the Perplexed , 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro.  Cultural and Religious Studies 4 (8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27.  Italica , 285-297.

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