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Presentation (35-40 Slides) + 1 Page Summary Presentation- 60 Minutes, Number of Slides- 35-40 slides and prepare a brief, succinct one page summary of what your group consider important (i.e., salient points) from the journal article for distribution to the seminar participants on the day of your group presentation Key Theme: How a company may create blue oceans of uncontested market space and capture blue ocean opportunities Articles:- Kim, W. Chan and Mauborgne, Renee. (2004) Blue Ocean Strategy. Harvard Business Review. 82(10), 76-84 Instruction Students are required to to work in small groups to prepare and deleiver a 60 minutes Student- Led seminar presenataion on a journal articel assigned by the seminar tutor. The student led seminar should be structured around the following activities, using a mix of presentation, Q&A as well as small group activities: Cover in depth summary of the article Include key concepts, the thecontext of the article in relation to the business strategy, key findings and a critique Raise issues for class discusdsion Provide an interesting task for class members for small group activities 1. all activiteis should be based around the journal article and topic assigned. However, company cases and examples may be introduced in order for comaprison to be drawn 2. each group need to prepare a brief, succinct one page summary of what your group consider important (i.e., salient points) from the journal article for distribution to the sewminar participants on the day of your group presentation . 3. Use appropriate reference for where necessary



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