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Running Head: EXPANDING PRODUCT OFFERING AND QUALITYExpanding Product Offering and QualityNameInstructorInstitutional AffiliationDate1EXPANDING PRODUCT OFFERING AND QUALITY2Expanding product offering provides an idea means through which a company can boostits total revenue in the market. The new product can boost average sales of the companydepending with the level of market demand for the product. A company will opt to expand into aproduct line which has high market demand which in essence can enable the company togenerate more returns. In most cases, companies expand their product line through developingand selling more products but related to its flagship products. In this case the companys newproduct is able to enjoy a brand name that had been developed by the flagship product of thecompany (Lynch, 2015). There are several strategies through which a company can expand itsproduct offering in the market. The choice of the strategy will highly depend with the company.The passenger tire company is may choose to expand their product line to include productlike windshield wipers as opposed to other products because the product is much related to theirflagship product thus marketing such product may be easy and simple considering the experiencethat the company has in the market. It should be noted that expanding to a complete new productwould be costly to the company since the company will require new marketing strategies, newsales persons and eve ...


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