Question
Quiz 01: MAR3023: Principles of Marketing
Question 4The development of regional marketing plans was the
result of:
recognition of geographic differences in product preferences.
Quiz 01: MAR3023: Principles of Marketing2 of 6
5/19/2014 7:11 PM
Text page 72.
A) Developing regional marketing plans has nothing to do with
savingadvertising costs. Creating regional marketing plans could be
more expensive than onenational plan.
B) Interstate business barriers had nothing to do with the
development ofregional marketing plans.
C) Creating regional marketing plans came from the
realizationthat consumers in different places had different
preferences. Changes in corporate structuredid not result in this
realization.
D) Regional marketing is developing marketing plans toreflect
specific area differences in taste preferences, perceived needs, or
interests.
E)International marketers did not influence the development
of regional marketing plans.
0 / 1 pts
Question 5 Jaime goes to the supermarket to buy lotion. She
always buys the same brand, so she knows exactlywhat the bottle
looks like. Jaime is in a hurry, so she grabs what she thinks is
her usual lotion andchecks out. When she returns home, she notices
that the brand name of the lotion is different fromher usual one
and in fact realizes she has purchased a “no-name” brand that looks
like her usualbrand. Which federal law has the no-name brand
manufacturer most likely violated?
Lanham Act
Consumer Protection Regulatory Act You
Lecture
page 12.
A) The Clayton Act is a law that forbids certain actions that
are likely tolessen competition (create monopolies), although no
actual harm has yet occurred.
B) TheLanham Act is a law that provides for registration of a
company’s trademarks. It is atrademark and packaging protection law
that is designed to protect both companies andconsumers. The
no-name brand has probably violated this act by copying the name
brandspackaging.
C) The Sherman Anti-trust Act is a law that forbids (1)
contracts, combinations,or conspiracies in restraint of trade and
(2) actual monopolies or attempts to monopolizeany part of trade or
commerce. D) The Robinson-Patman Act is an act that makes
itunlawful to discriminate in prices charged to different
purchasers of the same product,where the effect may substantially
lessen competition or help to create a monopoly.
E) Thisis a made up law.
1 / 1 pts
Question 6Today, more companies are beginning to assume
greater social responsibility. For example, somecompanies like Ben
& Jerry’s and Starbucks only use recycled paper in their
packaging. The actionsby these companies illustrate which recent
trend?
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