Question
Week 3 Assignment
Change Model Assignment
Assume you are the Sales and Marketing Director for Sea
Treasures, a small group of well-known retail stores specializing
in exotic sea life and high-end accessories for
aquariums. The company has been in business for over 50
years, but the customer base is shrinking, sales are slow, and you
are faced with reducing staff and closing stores. Sea
Treasures will be out of business within a year if innovative
and creative changes are not made quickly. After many
months, you have finally been able to convince the owner that the
only way to sustain the business and increase revenue is to create
an Internet Website to sell the large inventory of aquarium
decorator items (currently gathering dust in a costly warehouse)
. This will be a short-term, small scale change. Six
months later, you will expand the Website to sell live sea
creatures such as tropical fish and small sea turtles online, which
is a long-term, large-scale change.
You face many challenges in this transformational change
initiative, beginning with strong employee resistance, new
technology, and shipping methods. Many small businesses have
been faced with these same issues, and have made the transition
successfully. Consider the humble beginnings of Amazon, and
look where they are today. Selecting the best change model
for this business, and implementing it step by step provides the
foundation for creating an exciting new company.
In 3 – 5 pages, explain which change model you would follow
for the short-term change and which you would follow for the
long-term change. Provide rationale for your decision and
discuss the effects that these changes would have on the employees,
managers, and executives within the organization. Include at
least three references and follow standard APA formatting for your
paper.
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