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The following is a research essay assignment for Global Marketing. The task is to find and analyze an organization that has gone global. The objective is to understand what the organization did when it opened businesses in countries other than its home country and how it changed its processes and or products to suit the local markets of other countries. Attached are details of the assignment. There should be at least 3 references for this assignment.Case study on “McDonald's Expands Globally While Adjusting Its Local Recipe”

•    Objectives: Apply global marketing theories in analysing the case

•    Nature: This is an Individual assignment

•    Descriptions:
•    The student is required to analyse the case thoroughly
•    The student has to identify and apply global marketing concepts and strategies in analysing the case.

Assignment Outline:

A.    Introduction
B.    Background of the company
C.    Case Analysis (Current problems)
D.    Data analysis and results (Apply global marketing theories in analysing the case)
E.    Discussion
F.    Recommendations
G.    Conclusion
H.    References
I.    Appendices


1.    All written submissions should be typed using double-spacing, on one side only of A4 white paper. Allow a minimum of 25mm (1”) on left, right, top and bottom margins.



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