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Running head: COSTCO1Costco and Its Business PerformanceNameCourseProfessorDateCOSTCO2Why is Costco immune from the Amazon threat? Will that continue going forward? What are thestrengths and weaknesses?Amazon and Costco are two big retailer businesses in their sectors. However, Costco isthe king of the in-store retailing while Amazon is the giant of E-commerce. Most importantly,they both employ the B2b technique of trading. For instance, Amazon provides a wide range ofproducts to its customers and viable platform for doing business. On the other hand, Costcoprovides its products at the lowest price possible (Cascio, 2006). Additionally, Costco hasmastered the techniques of doing business, and hence offers goods to its customers at a pricedvalue.The company is immune to Amazon Co. in various aspects. Amazon is a businessplatform for those consumers who search online for desired products in that it has extensivecollections of offers. In other words, it exclusively operates an online business. Further, Costcooffers a wide range of goods and services in large quantities. The company provides a uniqueculture to its customers for purchasing of common products at the lowest price. Therefore,Costco and Amazon are on different lanes and offer different customer tastes, and hence,immune to each other.Further, the Costco attracts small businesses and prominent families who make bulkpurchases. Such an arrangement is considered a source of entertainment and ...


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