Please pick one brand in each of the following product
categories below and discuss thesources of brand equity for each.
Through desk and online research and examiningmarketing
communication activities of the brands you have picked, identify
and comparethe brand elements and performance and imagery
attributes of the brands. In doing so,make reference to the POPs
and PODs of these brands as well as any secondaryassociations they
might have as you have identified through your research.a.
Automobile tyreb. Carbonated soft drinkc. Consumer electronics
retailer d. Credit carde. Smart phone
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