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Running Head: MODES OF COMMUNICATIONSModes of communicationsStudents NameInstitutional AffiliationDate1MODES OF COMMUNICATIONSUsing the product or service from your marketing plan, what modes of communications inthe marketing communications mix, and corresponding platforms would you use topromote the product or service?The communication mix is defined as specific methods utilized in promoting thecompany or its products or services to the targeted clients. I would use advertising in promotingthe product and service. advertising has constantly held the promises of contacting the massgroups of audience to accomplish four fundamental goals such as to persuade, differentiate,remind and inform mainly concerning the highlights as well as product benefits (Chen & Xie,2016). These messages usually work best in others; flourish in somebody's cognizantconsiderations through t ...


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