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Does Not Meet Expectations

Did not develop a slide that establishes the theme and goals of the presentation. Specific details to support the rationale are missing or incomplete and quality is poor.

Approaches Expectations

Attempted to develop a slide that establishes the theme and goals of the presentation. Specific details to support the rationale are incomplete and quality is below average.

Meets Expectations

Adequately developed a slide that establishes the theme and goals of the presentation. Specific details to support the rationale are complete and quality is acceptable.

Exceeds Expectations

Thoroughly developed a slide that establishes the theme and goals of the presentation. Specific details to support the rationale are complete and concise, and quality is exceptional.

2Define and discuss the PLC concept and its importance to marketing managers.(13.33%) Does Not Meet Expectations

Did not define and discuss the PLC concept and its importance to marketing managers. Did not provide a logical rational to support your definition and concepts. Specific details to support the rationale are missing or incomplete and quality is poor.

Approaches Expectations

Attempted to define and discuss the PLC concept and its importance to marketing manager. Attempted to provide a logical rationale to support your definition and concepts but the rationale is not clear. Specific details to support the rationale are incomplete and quality is below average.

Meets Expectations

Adequately defined and discussed the PLC concept and its importance to marketing managers. Provided a clear, logical rationale to support your definition and concepts. Specific details to support the rationale are complete and quality is acceptable.

Exceeds Expectations

Thoroughly defined and discussed the PLC concept and its importance to marketing managers. Provided a clear, logical rationale to support your definition and concepts. Specific details to support the rationale are complete and concise, and quality is exceptional.

3Discuss why the PLC is important to marketing managers and the possible implications if it is not monitored.(13.33%) Does Not Meet Expectations

Valid research is not used to support content; references to sources are not used when required.Did not discuss the reasoning behind why the PLC is important to marketing managers. Did not provide examples of the possible implications if it is not monitored. Specific details to support the rationale are missing or incomplete and quality is poor.

Approaches Expectations

Attempted to discuss the reasoning behind why the PLC is important to marketing managers. Attempted to provide examples of the possible implications if it is not monitored but the rationale is not clear. Specific details to support the rationale are incomplete and quality is below average.

Meets Expectations

Adequately discussed the reasoning behind why the PLC is important to marketing managers. Provided clear examples of the possible implications if it is not monitored. Specific details to support the rationale are complete and quality is acceptable.

Exceeds Expectations

Thoroughly discussed the reasoning behind why the PLC is important to marketing managers. Provided clear, logical examples of the possible implications if it is not monitored. Specific details to support the rationale are complete and concise, and quality is exceptional.

4Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.(13.33%) Does Not Meet Expectations

Did not describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market. Did not provide a logical rationale for descriptions. Specific details to support the rationale are missing or incomplete and quality is poor.

Approaches Expectations

Attempted to describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market. Attempted to provide a logical rationale to support descriptions but the rationale is not clear. Specific details to support the rationale are incomplete and quality is below average.

Meets Expectations

Adequately described the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market. Provided a clear, logical rationale to support descriptions. Specific details to support the rationale are complete and quality is acceptable.

Exceeds Expectations

Thoroughly described the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market. Provided a clear, logical rationale to support descriptions. Specific details to support the rationale are complete and concise, and quality is exceptional.

5Describe how brand equity can be used to create a positive customer image of your product.(20%) Does Not Meet Expectations

Did not describe how brand equity can be used to create a positive customer image of your product. Did not provide a logical rationale for how brand equity can be used to create a positive customer image of your product. Specific details to support the rationale are missing or incomplete and quality is poor.

Approaches Expectations

Attempted to describe how brand equity can be used to create a positive customer image of your product. Attempted to provide a logical rationale to support how brand equity can be used to create a positive customer image of your product but the rationale is not clear. Specific details to support the rationale are incomplete and quality is below average.

Meets Expectations

Adequately described how brand equity can be used to create a positive customer image of your product. Provided a clear, logical rationale to support how brand equity can be used to create a positive customer image of your product. Specific details to support the rationale are complete and quality is acceptable.

Exceeds Expectations

Thoroughly described how brand equity can be used to create a positive customer image of your product. Provided a clear, logical rationale to support how brand equity can be used to create a positive customer image of your product. Specific details to support the rationale are complete and concise, and quality is exceptional.

6Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.(13.33%) Does Not Meet Expectations

Did not describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service. Did not provide a logical rationale for your analysis. Specific details to support the rationale are missing or incomplete and quality is poor.

Approaches Expectations

Attempted to describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service. Attempted to provide a logical rationale to support your analysis but the rationale is not clear. Specific details to support the rationale are incomplete and quality is below average.

Meets Expectations

Adequately described each stage of the PLC, and analyzed the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service. Provided a clear, logical rationale to support your analysis. Specific details to support the rationale are complete and quality is acceptable.

Exceeds Expectations

Thoroughly described each stage of the PLC, and analyzed the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service. Provided a clear, logical rationale to support your analysis. Specific details to support the rationale are complete and concise, and quality is exceptional.

7Prepare a 10- to 15-slide visual presentation.(6.67%) Does Not Meet Expectations

Prepared a 10- to 15-slide visual presentation with detailed speaker notes as if you were making a presentation to senior executives of the company. The presentation was incomplete. Slide count requirements not met. Visuals and speaker notes not included.

Approaches Expectations

Prepared a 10- to 15-slide visual presentation with detailed speaker notes as if you were making a presentation to senior executives of the company. The presentation was too basic. Slide count requirements not met. Visuals and speaker notes inadequate and basic.

Meets Expectations

Prepared a 10- to 15-slide visual presentation with detailed speaker notes as if you were making a presentation to senior executives of the company. The presentation was appropriate and complete. Slide count requirements met. Visuals and speaker notes adequate.

Exceeds Expectations

Prepared a 10- to 15-slide visual presentation with detailed speaker notes as if you were making a presentation to senior executives of the company. The presentation was substantial and in-depth. Slide count requirements met. Visuals and speaker notes thorough, detailed, and creative.

8The presentation is organized in a logical and coherent manner. Transitions are used to improved flow. The author uses correct grammar and spelling.(6.67%) Does Not Meet Expectations

Presentation is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling.

Approaches Expectations

Presentation is generally organized in a logical and coherent manner, however, transitions are awkward. Several errors in grammar and spelling.

Meets Expectations

Presentation is generally organized in a logical and coherent manner. Transitions for the most part are smooth. Few errors in grammar and spelling.

Exceeds Expectations

Presentation is fully organized in a logical and coherent manner. Transitions are smooth and flow seamlessly from one point to the next. No errors in grammar and spelling.

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