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 Select a coffee brand with a presence in the UK market.  You may select any brand provided that its products are designed for consumption at home.
Your task is to undertake research into your chosen brand and its marketing environment.  
Produce an individual report based on your research, in which you: evaluate the key challenges in managing the brand’s marketing operations (Approximately 1000 words)   provide an analysis of the current marketing activities being undertaken by the organization/brand and the extent to which they are achieving their objectives (Approximately 1000 words) 
evaluate how the brand is embracing key trends in marketing management. (Approximately 1000 words)
It is expected that you will support your analysis: with evidence (such as, illustrative examples of what the organization is currently doing, data, relevant citations from referenced sources, etc) by applying relevant marketing concepts, tools and techniques to support the analysis/evaluation  by providing a clear insight into the contribution of  marketing to the success of the organization. 
You are expected to address the marketing mix and other relevant marketing practices in your work.  



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