Question
MKT607 Marketing Management
Week 4 Discussion
DQ1 A number of factors contribute to the pricing strategies
for a product. Considering the segments in the simulation, what
pricing strategy would be most effective considering both the
market’s needs and the product life cycle? As the product moves
through the life cycle, how should the pricing strategy change?
DQ2 Define brand positioning. Explain the reason for
positioning and repositioning products. Choose a product with which
you are familiar, preferably one in your industry, and explain how
it might be repositioned. Indicate its current position in the
market, a desired position, and how you would manage the
repositioning effort.
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