As a consultant to the Honest Tea the strategy for future growth and the SWOT analysisis evaluated in this paper and rational for the response is provided. The strategy of the businesssupports the long term plans and the expansion of the business. The company has planned a goodmove for the expansion of business in the America and in oversees. The expansion of thebusiness in the international markets requires the implementation of the activities that are statedin the strategic plan.The customers of the company are loyal and it will be easy for the company to use themarket penetration str ...
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