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Consumer Behavior - Sources of Market InformationConsumer Behavior - Sources of Market InformationBy (Name)The Name of the Class (Course)Professor (Tutor)The Name of the School (University)The City and State where it is locatedThe DateConsumer Behavior - Sources of Market InformationConsumer Behavior - Sources of Market InformationIntroductionConsumer behavior is defined as the study of methods by which consumers choose,purchase, utilize and also dispose goods and services in order to meet their needs. It also refers tothe various actions by the customers in the marketplace and the causative factors underpinningsuch actions. It relates to the activities of the buyers in the market and the motivating factors fortheir actions. Studies in consumer behavior also look at the impact these processes have on thesociety at large. (Gupta, 2015). The main issues brought out in the definition include:Behavior is either at the individual level or in relation to the group. For example friendsand relatives influence what individual wears.Consumer behavior entails the utilization as well as the disposal of products. It alsoinvoices the study of how goods and services are purchased. The use of a product ismajorly of much interest to the marketers, since its what determines how a product is bestplaced in the market as well as determining whether its consumption is encouraged.Disposal of products is considered in review consumer behavior due to envir ...


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