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Public relations in ChevroletName:Course:Reg. No:Professor Name:Chevrolet's market positioning.Ensuring that the communication strategies are aligned with the needs and habitsof the target market.Banking in the already existing market presence that creates legitimacy of theproduct creating complimentary company presence.Using the integrated public relation approach to include these influencers in themarketing plan.Ensuring technological relevance and other aspects of the Sonic are wellcommunicated.Fall out issuesIncreased awareness of similar products in the market.10High/LowHigh/High(amber zone)(red zone)CrisisProbability 0%Factor (CPF)100%Low/Low(green zone)Low/High(gray zone)0Crisis Impact Value (CIV)Copyright Allyn & Bacon2003Segmental avoidance by the target market due to individual opinions byonline influencers.10High/LowHigh/High(amber zone)(red zone)CrisisProbability 0%Factor (CPF)100%Low/Low(green zone)Low/High(gray zone)0Crisis Impact Value (CIV)Copyright Allyn & Bacon2003Increased competition10High/LowHigh/High(amber zone)(red zone)CrisisProbability 0%Factor (CPF)100%Low/LowLow/High(green zone)(gray zone)0Crisis Impact Value (CIV)Changing technological trends10High/LowHigh/High(amber zone)(red zone)CrisisProbability 0%Factor (CPF)100%Low/Low(green zone)Low/High(gray zone)0Crisis I ...


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