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Corporate strategy is the overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals (Luthra, 2018). In the Polaris Reports 2017 Fourth Quarter report, Polaris reaffirmed their vision and strategy by identifying five major objectives. The five objectives are; being the best in power sports, growth through adjacencies, global market leadership, safety and quality a competitive advantage, and becoming a productivity powerhouse (Polaris Industries, Inc, 2018). These objectives were identified after their Strengths, Weaknesses, Opportunities, and Threats (SWOT) process and the strategic planningprocess was completed. Polaris end state was a “net income growth of greater than 15 percent compounded annually through 2022” (Polaris Industries, Inc, 2018). Now that the strategic planning process assisted Polaris leaders in identifying goals, Polaris will need to determine a strategy that will help reach their goals. Three options that strategic planners can utilize are; directional strategy, portfolio analysis, and corporate parenting. The success of each …show more content…
Growth in businesscan come in two different forms, internal or external (Aktas, de Bodt, & Samaras, 2008). A type of external growth, which relates back to a cooperative strategy, is a merger conducted between two corporations. An example of this is reflected in the merger between Polaris Industries and Indian Motorcycles, in that both brands could have continued success under the leadership of Polaris Industries (Polaris Industries, Inc, 2011). Currently, Polaris Industries is conducting an internal growth by increasing their financial contributions to research and development (Polaris Industries, Inc, 2017). This type of internal growth will allow Polaris to expand its product lines and competitive

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