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Advertising plays a huge role in why people buy what they buy. This paper will discuss the different techniques used by brands in order to appeal to the intended group they are targeting. Some brands try to appeal to the most amount of people possible. However, some brands have a specific niche of people they try to appeal to. McDonalds is an example of a brandthat tries to appeal to everyone. It has a general message that everyone can get behind, and they market it correctly. This is why they are one of the biggest brands in existence. However, Gymshark is a brand that tries to appeal to a specific niche of people. Their goal is to be the next Nike. They try to appeal to athletic people, who workout very often. Their products are similar to Nike, but they are specifically …show more content…
Brands each have their own image. Advertisingis much more complicated that people realize. There are many different ways that brands advertise to us. Sometimes if the brand is viewed in a negative light, or they are a new brand, the company will try to turn around their image by using things in their commercials that everyone likes in order to reach the widest range of people. Brands that everyone already has a positive opinion of do something similar, but to a lesser degree, because everyone already likes their brand, so they do not need to try as hard. They also target peoples affective social identities. This is when a brand targets your true, inner identity. They aim to use peoples personal ideals, and personalities to get them to buy products. Then again they can

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