Advertising
plays a huge role in why people buy what they buy. This paper will
discuss the different techniques used by brands in order to appeal
to the intended group they are targeting. Some brands try to appeal
to the most amount of people possible. However, some brands have a
specific niche of people they try to appeal to. McDonalds is an
example of a
brandthat tries
to appeal to everyone. It has a general message that everyone can
get behind, and they market it correctly. This is why they are one
of the biggest brands in existence. However, Gymshark is a brand
that tries to appeal to a specific niche of people. Their goal is
to be the next Nike. They try to appeal to athletic people, who
workout very often. Their products are similar to Nike, but they
are specifically
show more content
Brands each
have their own image.
Advertisingis much more complicated that people realize. There
are many different ways that brands advertise to us. Sometimes if
the brand is viewed in a negative light, or they are a new brand,
the company will try to turn around their image by using things in
their commercials that everyone likes in order to reach the widest
range of people. Brands that everyone already has a positive
opinion of do something similar, but to a lesser degree, because
everyone already likes their brand, so they do not need to try as
hard. They also target peoples affective social identities. This is
when a brand targets your true, inner identity. They aim to use
peoples personal ideals, and personalities to get them to buy
products. Then again they can
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.
