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Surname 1StudentInstructorCourseDateCompanies that are in the process of global expansion require observing various factorsthat are likely to affect the business operations. These factors include both macroeconomics andas well microeconomics factors. Thus, the decision making team should put into considerationsuch factors. We shall evaluate these factors in an example of a case study for Starbucks.Company name: StarbucksStarbucks is one of the premier companies in the coffee beverages and snacks industryglobally. The company focus is on the retail and roasting of specialty coffee beans that are usedin the processing of the coffee drinks while others are shipped as coffee beans to other retailers.Since its establishment in the year 1971, the company has expanded to be one of the mostrecognizable brands in the world. It has over 20,000 stores globally operation in over 50 mar ...


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