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•    Choose one of the following sustainable business initiatives:
1)    An exercise facility (gym) that uses kinetic energy (floors, machines, etc.)
2)    A certified organic fair trade coffee shop

Due: Lab 4b

•    Conduct secondary research using academic sources to introduce this initiative into the UAE market.  
o    To conduct your secondary research, you should consider the following:
    examples of successful integration of this business into a market
    need for this in the UAE (lack of this in the UAE presently)
    benefits of this initiative that would justify its need and potential for revenue

Due: Lab 4c

•    Conduct a primary study on the need for this business in the UAE and its potential to make revenue.  Represent and explain the data from your primary research.  Draw conclusions on the need for this business initiative as shown by your data.  Explain the methods used to obtain this data.
o    To conduct your primary study, you should consider the following:
    the target market
    the reasons why this initiative has not yet been introduced in the UAE
    the feasibility and costs of starting a business introducing this initiative
    any other information that is specific to the initiative that you have chosen






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