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Running head: OUTLET SELECTION AND PURCHASE1Outlet Selection and PurchaseNameInstitutionCourseDateOUTLET SELECTION AND PURCHASE2Outlet Selection and Purchase1. What is omni-channel shopping and what implications does it hold for retailer?Omni-channel shopping can be defined as sales multi-channel technique which offers thecustomer an integrated experience (Chernev, 2018). It ensures that the customer experience isseamless regardless of whether the shopping is being done through click and motor or brick andmotor. The implication of omnichannel is that it improves customer loyalty, and allows theretailer to align their goals and objectives across every channel. Such alignment ensures theenhancement of the retailers' marketing as well as service efforts.2. What is meant by social risk? How does it differ from economic risk?Social risk refers to risks that arise from socio-cultural factors or the shared attitudes andbeliefs of the community members. Social risk arises from issues such as a change in communityattitudes. Social risk also refers to the actions of the business that negatively affect thecommunity, such as corruption by the b ...


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