Case 1: The PriusToyota recently introduced a hybrid automobile named Prius. Since its introduction, this offering has achieved a 1.2% market share in this market. Toyota has conducted research in an effort to assess its opportunity for market share development. The table below indicates consumers current response at each step along the share development path for Toyotas Prius hybrid automobile as well as Toyotas desired response at each step:Share Performance Director
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