Question
MKT607 Marketing Management
Week 3 Discussion
DQ1 Define relationship marketing and how it might fit into
the mission or vision for any given product in the overall
organizational plan? How can the marketing mix elements of branding
and advertising use relationship marketing to increase customer
satisfaction with a brand?
DQ2 What is a store brand and why do many of them imitate
national brand packaging? Consider the effects social, marketing,
situational, and psychological influences on consumer decision
making. Is it ethical for a store brand to imitate the packaging of
a national brand?
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