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Running head: INFORMATION POWER1BUS 340 Contract and Purchase Negotiation Week 7 Discussion 2: Information PowerNameInstitutionINFORMATION POWER2Information PowerPower is connoted badly when it comes to negotiations as it is seen to overpower the sidethat has less influence on the negotiation process. But in this case, information is considered tobe very powerful. When one enters the process of negotiation they are there to ensure that theyemerge winners in the process. The parties to the negotiation never identify with the power thatthey have on closing the deal that makes it easy for the team that is fully equipped with therequired information to win (Dawson, 2013).The important rules of information power state that the aim of negotiating is winningmeaning that both parties should get their fair share of bargain. It means that there should berapport building in th ...


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