Resources:Week Five readings and videos
Choosea product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Researchthe Internet to analyze how that product or service has been advertised.
Preparea 15- to 20-slide Microsoft ®PowerPoint ®presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Illustrateyour findings with specific examples. List any references on the last slide.
Formatreferences consistent with APA guidelines.
Total number of Slide: 19
Resources:Week Five readings and videos
Choosea product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Researchthe Internet to analyze how that product or service has been advertised.
Preparea 15- to 20-slide Microsoft ®PowerPoint ®presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Illustrateyour findings with specific examples. List any references on the last slide.
Formatreferences consistent with APA guidelines.
Total number of Slide: 19
Resources:Week Five readings and videos
Choosea product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Researchthe Internet to analyze how that product or service has been advertised.
Preparea 15- to 20-slide Microsoft ®PowerPoint ®presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Illustrateyour findings with specific examples. List any references on the last slide.
Formatreferences consistent with APA guidelines.
Total number of Slide: 19
Resources:Week Five readings and videos
Resources:Choosea product or service from these examples:
Choose- Fast food
- Class of consumer product
- Personal care
- Automobile
Researchthe Internet to analyze how that product or service has been advertised.
ResearchPreparea 15- to 20-slide Microsoft ®PowerPoint ®presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
Prepare ® ®- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Illustrateyour findings with specific examples. List any references on the last slide.
IllustrateFormatreferences consistent with APA guidelines.
FormatTotal number of Slide: 19
Total number of Slide: 19
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