Question
ASSIGNMENT: From Chapter 2, page 59; answer Jobs vs. Cook
case:
Steve Jobs was a strong, charismatic leader who co-founded
Apple and is credited with much of the success of the company. Some
believe that Tim Cook, who became CEO in 2011, embraces a more
collaborative leadership style. Do research to compare and contrast
the leadership styles of the two CEOs. (You may wish to view the
2013 movie JOBS, which portrays the story of Steve Jobs’ ascension
from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you
think developed and executed the most effective strategic plan?
What evidence can you find to support your opinion?
ASSIGNMENT: From Chapter 3, pages 89-90, WEB-BASED
CASE. Read the following case and answer all questions.
BBC DIGITAL MEDIA INITIATIVE REVISITED:
The National Audit Office (NAO) scrutinizes public spending
in the United Kingdom. Its memorandum on the BBC’s DMI project
reported on several key findings. First, the in-house team was
severely challenged by the fact that the project was already 18
months behind schedule when they began work on the project. Second,
the technology team issued releases throughout the project that did
not meet end-user expectations and eroded confidence in the
project. Third, the BBC focused more on the technological
development rather than on encouraging organization-wide changes in
workflow that would encourage adoption. Finally, the NAO concluded,
the DMI lacked governance arrangements for the scale, risk, and
complexity of the project.
Do research online to identify the capabilities of digital
asset management software. What are the top rated digital asset
management software products? Who uses this software?
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