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Importance of Marketing Plans: An Introduction Marketing plans are critical to the success of any business organization as they help achieve company goals by providing guidance, instruction, and structure to an organization. Effective marketing plans are crucial to the success of all companies large and small. Marketingplans, may look different depending on the size and scope of the organization, but no matter their appearance they serve an important role in achieving and maintaining organizational goals. A well-written marketing planprovides focus and direction for the company and its employees. It organizes valuable information about the product and target markets. An effective plan transforms the marketing strategy into calculated procedures to achieve company objectives. Without a marketing plan confusion can ensue because information is not properly relayed and there is little consistency.
What is a Marketing Plan?
A marketing plan is a document based on research, marketing strategy, and over all organizational goals. It outlines how …show more content…
First, it helps the firm communicate a consistent message to customers. Second, the plan states what customers want, what price customers will pay for what that they want, and how customers will buy what they want. Third, a marketing plan helps track cost and measures values. Marketing as a department is increasingly held to metrics to demonstrate value and so a plan that tracks and measures value is indispensable. A marketing plan focuses resources towards customer centered goals and helps with future decision making, which can reference the plan for guidance. A well-developed marketing plan can even serve a blueprint for the business since it will cover sales, support, product, financing, branding, and vision. A successful department will use the marketing plan in the future to build upon and adjust to lessons learned and new ideas (Simkin,

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