Demonstrate the importance of segmentable markets and
forecasting to strategic revenue management by building a market
mix that forecasts your 2016 business.
Your hotel has the following revenue generating attributes: â€¢ Sydney CBD-central hotelâ€¢ 300 rooms
â€¢Â Â Â 240 Standard rooms (100 Queen, 60 King, 80 Twin bed configuration)
â€¢Â Â Â 40 Premium rooms (all with King bed configuration)
â€¢Â Â Â 20 Suites (all with King bed configuration) â€¢ One all-day dining restaurant and one Specialist Steak House & Barâ€¢ A ballroom with a 500 seat capacity for round table events (e.g. weddings) - with capacity for break down into three separate rooms.â€¢ 4 medium size rooms with capacity for up to 40 guests each. â€¢ 4 boardroomsâ€¢ Elaborate spa facilitiesâ€¢ Leisure centre with gymâ€¢ Limited parking facilities You should provide reasoning that supports the market mix based on the actual market in Sydney, reflecting trends, seasons and forecasted events for 2016. The market should support a forecast annual occupancy of 90%. Supporting evidence is required and should be placed as an appendix. This is a practical-based report.
ReportIntroduction / Forecast Report / Reasoning / Appendices1,000
words not including the market mix forecast report or appendices. 20/40
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