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Conduct research into one stage in the Consumer Decision Process and summarise the findings of each source.

You will need to use the text book and four additional sources of information (5 in total). 

To do this assignment, follow this 5 step process 

 

Step 1: Pick one stage of the consumer decision process

  • Need recognition
  • Information search
  • Evaluation of alternatives
  • Outlet selection and purchase
  • Post purchase processes

 

Step 2: Re-read the chapter of your text book related to that stage

 

Step 3: Conduct research

 

In addition to the prescribed text, find four (4) sources related to that stage in the consumer decision process (2 should be academic sources).

 

Step 4:  Summarise the findings of each source

 

Write 1-2 paragraphs describing and evaluating each of the five (5) sources (i.e.  text book chapter plus the four (4) additional sources), using the questions below.

 (Your paragraphs should be no longer than 300 words for each source and each paragraph should have a heading including the title of source and author/s name).

 



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