Conduct research into one stage in the Consumer Decision Process and summariseÂ the findings of each source.
You will need to use the text book and four additional sources of information (5 in total).Â
To do this assignment, follow this 5 step processÂ
Step 1: Pick one stage of the consumer decision process
- Need recognition
- Information search
- Evaluation of alternatives
- Outlet selection and purchase
- Post purchase processes
Step 2: Re-read the chapter of your text book related to that stage
Step 3:Â Conduct research
In addition to the prescribed text, find four (4) sources related to that stage in the consumer decision process (2 should be academic sources).
Step 4:Â Summarise the findings of each source
Write 1-2Â paragraphsÂ describing and evaluatingÂ each of the five (5) sources (i.e. Â text book chapter plus the four (4) additional sources), using the questions below.
Â (Your paragraphs should be no longer than 300 words for each source and each paragraph should have a heading including the title of source and author/s name).
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