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1. What are the “traditional” resources and capabilities of Lego (i.e., prior to its transition into theme-based kits)? 2. What additional resources and capabilities were necessary to transition into theme-based kits? How did Lego acquire/develop these? 3. What do you think were the key decisions made by the new CEO Knudstorp to make the company more successful? 4. What are your predictions for the Lego Friends line? Has Lego finally hit on the right formula to expand its market to fully encompass girls? 5. What do recommend that LEGO do next to continue its success?



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