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GUERRILLA MARKETING, PROMOTION AND ADVERTISEMENTGUERRILLA MARKETING, PROMOTION AND ADVERTISEMENTThe recent Guerrilla marketing that has been successful is Supermans Return twistedtelephone pole. The movie has gained much popularity through the marketing strategy used.Even people who were not interested in the movie initially had to stop and inspect the twistedpost marketing the movie.The uniqueness of the Guerrilla marketing has made the project successful. The marketingstrategy was in form of a surprise and ambush. The target group did not have prejudgmentabout the marketing of the product the way other marketing strategies such as televisionmarketing are subjected to. Thus a large number of the target group was reached.The whole project was cost-effective and required little capital for actualization. The resourcesutilized in my case were a post and manpower. These are r ...


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