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Item 2: Communication Management Plan Due Date: Monday, Week 7, 10.00 pm, AEST Weighting: 40% Length: 2000 words ESSAY CHOICE 1 Develop a communication strategy to resolve conflict in the work environment. One of the key challenges for managers is to find adaptive communication strategies that create an open, enabling work culture. Management have asked you to develop a communication strategy to improve staff morale following a meeting highlighting entrenched conflict in the workplace. Management is supportive of positive resolution and reluctant to lose staff members. Management perceive that the conflict is the result of: • diversity issues inherent in the organisation (eg. racial, gender, sexual, religious issues) • discrimination issues • power issues. The critical analysis of the work environment and the resultant communication strategy will demonstrate your understanding of: • structural issues (mechanistic or organic structure or a hybrid of both) • cultural ethos of the organisation • characteristics of prevailing work culture of the organisation (e.g. accessibility between, and adaptivity of, management) • work relationship issues such as interpersonal and group communication • ethical and legal best practice. Select an organisation that you are familiar with or have thoroughly investigated (minimum of ten staff). When approaching your analysis, take the above elements into consideration. However, focus only on those elements that are most appropriate to the development of a communication strategy to improve staff morale. At least six scholarly sources must be submitted. Referencing should be in either the Harvard or APA referencing system. There is an excellent guide to referencing styles available through the Griffith University library website. Further guidelines and Criteria Sheet will be available through the unit website. Essays should be double spaced (or at least 1.5 minimum using 12pt Times or the equivalent (eg. 11pt Arial) and presented as doc or docx files. Always attach a completed Assignment Cover Sheet, available through the Assessment information on the course website. OR ESSAY CHOICE 2 Build a profile of an organisation through an analysis of its inherent leadership and management structures in partnership with its demonstrated communication styles and outcomes. Critically analyse the effectiveness of existing organisational practice giving justification for good practice or suggesting strategies to address perceived weaknesses in management and communication practice. You are a new manager and have been asked to address communication issues in the organisation. Step One of addressing any issues is to develop a profile document as a snapshot of leadership and management styles and how that is reflected in current communication practice within the organisation. The brief requires you to apply some of the principles and theory we have been looking at in weeks 1 – 7 of the Unit. Describe how some of these principles and theories are being practiced and how that is being communicated to the workforce. Some suggested principles and theories could include: • Dominant management structures: mechanistic, organic or a hybrid? • Dominant management styles: classical or humanist? • Communication styles: top down or vertical, horizontal and lateral? • Organisational responses to ethical issues and social responsibility? • Cultural ethos and behavioural traits displayed by management or inherent in the workplace? • Organisational responses to innovation? • Organisational positioning as a learning organisation? • Organisational understanding of sustainable development? Select an organisation that you are familiar with or have thoroughly investigated (minimum of ten staff). When approaching your analysis, take the above elements into consideration. However, focus only on those elements that are most appropriate to building a communication profile of the organisation you are profiling. At least six scholarly sources must be submitted. Referencing should be in either the Harvard or APA referencing system. There is an excellent guide to referencing styles available through the Griffith University library website. Further guidelines and Criteria Sheet will be available through the unit website. Essays should be double spaced (or at least 1.5 minimum using 12pt Times or the equivalent (eg. 11pt Arial) and presented as doc or docx files.



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