Pro-social behavioris behavior that is intended to benefit
others (Fiske, 2010). There are various schools of thought
regarding why individuals engage in pro-social behavior. These
explanations include
egocentric purposes,
altruistic purposes,
collective purposes, or adherence
to moral standards. In addition to motivation, it is
important to consider how situational factors affect pro-social
behavior (Fiske, 2010).
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