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Running Head: PROMOTIONAL CAMPAIGNPromotional CampaignInstitution AffiliationDate1PROMOTIONAL CAMPAIGN2For any company to make its products known it must advertise them. When acompanys advertisement strategy works the company sales increase. The company is also ableto increase its market share because more people are aware of the products. The company mustchoose advertisement content that catches the attention of the target audience. The companyshould also use an advert theme that most people identify with. A company advertisementstrategy fails if the advert does not trigger the customers to buy the products.The coca cola company had put names of people on the bottle containing the soft drink(Academy, and Stieler, 2017). The advert was intended at creating the shoppers aware of the newand customized look of coke. The target audiences were the young people. The adverts aimed atmaking the public aware that the people could share a customized drink. The target audience wasloyal customers of Coca-Cola Company. The clients had a new way of enjoying the drink. Thetargeted audience was also people who were shy in making friendship. Through the shy personbuying ...


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