Question
In this assignment, you are to use the same corporation you
selected and focused on for Assignment 1.
Using the corporation you chose from Assignment 1, examine
the industry in which the entity operates. Use any or all of the
following resources to conduct research on the company:
Company website
Public filings from the Securities and Exchange Commission
EDGAR database (http://www.sec.gov/edgar.shtml)
Strayer University’s online databases
Other miscellaneous sources. Note: the company’s annual
report will often provide insights that other resources may not
include.
Write a four to six (4-6) page paper in which you:
Give your opinion on the corporation’s greatest strengths and
most significant weaknesses. Choose either a strategy OR tactic the
corporation should select to take maximum advantage of its
strengths, and the strategy OR tactic the corporation should select
to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources,
core capabilities, and core competencies.
Choose the two (2) segments of the general environment that
would rank highest in their influence on the corporation you chose.
Assess how these segments affect the corporation you chose and the
industry in which it operates.
Choose two (2) forces of competition that you estimate are
the most significant for the corporation you chose. Evaluate how
well the company has addressed these) forces in the recent past,
going back no further than five (5) fiscal years.
With the same two (2) forces in mind, predict what the
company might do to improve its ability to address these forces in
the near future.
Identify what you consider to be the greatest external threat
to this corporation. Discuss how the corporation should address
this threat. Justify your explanation.
Identify what you consider to be the greatest opportunity
presented to the corporation, and discuss how the corporation
should take advantage of this opportunity. Justify your explanation
Use at least three (3) quality references. Note: Wikipedia
and other Websites do not qualify as academic resources .
Your assignment must follow these formatting requirements:
This course requires use of Strayer Writing Standards (SWS).
The format is different than other Strayer University courses.
Please take a moment to review the SWS documentation for details.
Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the
required page length.
The specific course learning outcomes associated with this
assignment are:
Identify how the six segments of the general environment affect
an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and
threats that impact the firm.
Analyze the internal environment of a company for strengths
and weaknesses that impact the firm’s competitiveness.
Use technology and information resources to research issues
in business administration.
Write clearly and concisely about business administration
using proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing skills,
using the following rubric.
You MUST use the REQUIRED template.
Assignment 2 Template.doc
Other samples, services and questions:
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