You want a paragraph here on who the company is, and what
theyâ€™re trying to provide to their stakeholders
Exactly what it is the company is trying to do. This is where you start to explain your business model, that is, by what method will this entity make profits?
The Product or Service
What is it that youâ€™re selling to the customers? Why is it the greatest thing since the iPodÂ®?
Pretty self explanatory. If this plan is for a start up, omit this section
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