Burts Bees is
known for its amazingly healing lip balm, however, it wasnt always
this way. When Burts Bees was first established by Roxanne Quimby
and Burt Shavitz it was a candle company. Since then Burts Bees
has flourished and became a worldwide brand, including a multitude
of health and beauty products. To further understand the
advertisement and everything that went into and still goes into
Burts Bees we first need to look at the founders and how the brand
was created. This is because to this day the advertisement is
linked to the founders of the brand and what kind of people they
are reflecting onto the brand they have established. As we dive
further into the advertisement of Burts Bees you will discover the
similarity between the
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For this it is
clear to see the improvement of the Burts Bees commercials when
there are two being compared to one another. The first commercial
is the Uncap Flavor: Fireworks commercial that launched over two
years ago. This commercial involves some new fun flavors of the
Burts Bees lip balms. They display this by having black and white
doodles in the beginning of the commercial then an explosion of
colors like fireworks when all the lip balms are shown. The second
commercial is their most recent, New Burts Bees Lipstick
Commercial. This commercial is displayed in a bright green
rainforest as the bold red lipstick slides down the wet leaves of
the trees. This commercial also has a very catchy love song in the
background. When comparing the two commercials it is easy to see
the quality and attraction pull of the second commercial is greater
than the first. The second commercial stays true to the Burts Bees
natural, nature loving company while keeping an upbeat positive
vibe. Although the first commercial mentioned is also a positive
one it is not as dramatic with both contrasting colors as the
first. I believe that Burts Bees has stepped up their commercial
game and when I was looking for commercials to use in this essay
Burts Bees commercial song was the top Google search about
Burts Bees that popped up. This shows that the advancement of
using a catchy tune makes the brand name memorable
and
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