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Burt’s Bees is known for its amazingly healing lip balm, however, it wasn’t always this way. When Burt’s Bees was first established by Roxanne Quimby and Burt Shavitz it was a candle company. Since then Burt’s Bees has flourished and became a worldwide brand, including a multitude of health and beauty products. To further understand the advertisement and everything that went into and still goes into Burt’s Bees we first need to look at the founders and how the brand was created. This is because to this day the advertisement is linked to the founders of the brand and what kind of people they are reflecting onto the brand they have established. As we dive further into the advertisement of Burt’s Bees you will discover the similarity between the …show more content…
For this it is clear to see the improvement of the Burt’s Bees’ commercials when there are two being compared to one another. The first commercial is the “Uncap Flavor: Fireworks” commercial that launched over two years ago. This commercial involves some new fun flavors of the Burt’s Bees lip balms. They display this by having black and white doodles in the beginning of the commercial then an explosion of colors like fireworks when all the lip balms are shown. The second commercial is their most recent, “New Burt’s Bees Lipstick Commercial.” This commercial is displayed in a bright green rainforest as the bold red lipstick slides down the wet leaves of the trees. This commercial also has a very catchy love song in the background. When comparing the two commercials it is easy to see the quality and attraction pull of the second commercial is greater than the first. The second commercial stays true to the Burt’s Bees natural, nature loving company while keeping an upbeat positive vibe. Although the first commercial mentioned is also a positive one it is not as dramatic with both contrasting colors as the first. I believe that Burt’s Bees has stepped up their commercial game and when I was looking for commercials to use in this essay “Burt’s Bees commercial song” was the top Google search about Burt’s Bees that popped up. This shows that the advancement of using a catchy tune makes the brand name memorable and

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