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Class : MKT-100-2432-Intro to Marketing-09/2016
Assignment : W3 Defining the Target Market for the Final Project
Category :  
Due Date : Mon, Sep 26, 2016 11:55 PM MST
Detail :
  • Choose an area (city or town with which you are familiar).
  • Research the area's demographics and psychodemographic profile, utilizing such websites as the Census Bureau and Nielsen’s’ Prizm.
  • Write a paper of approximately 250 words that addresses the following questions:
    • Based on the information, what type of service or retail business  opportunity do you think your area would be most interested in having and why?
    • What are the factors in the external environment (e.g., demographics) that help to define the target market for the selected product?
  •   I nclude the source information from the website used.
  • Format your paper using the  West Writing Style Handbook guidelines.

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