Question
Brick & Mortar Vs. Brick & Click Vs. Click & Buy.
Today’s retail world is increasingly moving online in an
effort to woo customers. Research and identify a
retailer from each of these three types: (1) brick & mortar:
on-ground presence only, (2) brick & click: on-ground and
online presence, (3) click & buy: online presence only.
Describe the structures of each of these three firms in terms of
the six key elements given in the chapter. If possible,
draw a generalized organizational chart for each type of retail
organization based on your research.
Tips – Think out of the box… do different organizations that
we are not used to hearing about. Examples we all know about are
Apple, Amazon, Google, etc.
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