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Running head: BUSINESS DECISION MAKING PROJECT PART 1Business Decision Making Project Part 1NameInstitution1BUSINESS DECISION MAKING PROJECT PART 12Business Decision-Making Project Part 1IntroductionDriftwood Hospitality Management, LLC is a hotel management company that operatesand develops hospitality brands in the United States and South America. In the portfolio of thiscompany are renowned franchises and family-owned hotels including Hilton Worldwide,Marriott International, Inc., and Hyatt Hotel Corporation among others. Management of thecompany dedicates enormous financial and human resources to every aspect of its operations inthe most attractive markets in the world. Its aim is to identify business opportunities through theacquisition and renovations of hotels in America and Costa Rica and reposition them for stronggrowth and performance regarding customer satisfaction, employee retention, sales and revenue,and profit margin. Additional to managing and operating its over 40 hotels comprising of over8,000 rooms, Driftwood Hospitality Management LLC provides consultancy services to firmsthat require support in property operations, legal support, and construction among others. Aqualitative study on the measure to address the problem of employee retention that is adverselyaffecting the profit performance of Driftwood Hospitality Management requires the use ofappropriate methods for data collection and analysis. A recommended approach toaccompli ...


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