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Running head: REFLECTION AND SHARED PRACTICEReflection and Shared PracticeStudents NameProfessors NameCourse TitleDate1REFLECTION AND SHARED PRACTICE2Reflection and Shared PracticeThe success of communication requires a sender and an audience who receive informationpassed. The audience filters and reacts to communication. The message should factor in perspectivesof the audience, including needs, knowledge, expectations and interests for the sender to achieve theintended purpose (Quintanilla & Wahl, 2018). This write-up expounds on professionalcommunication which is vital for workplace excellence.I am an employee at Whole Foods Market, Inc., a multinational supermarket based inAmerica and sells products that are free from artificial flavors and hydrogenated fats. Thisorganization communicates to various audience groups, including customers, investors, employeesand the U.S. Securities and Exchange Commission (SEC).AudiencesCustomers require information concerning the types of products which Whole Foods Marketoffer, including ingredients used at the manufacturing stage and health benefits of such products.Besides, customers must be updated about what makes the organization unique and prices of itsproducts. This audience needs regular communication on a weekly or monthly basis. The format forcustomer message must focus on pictorial images of various products with a supportive caption onthe company's website, social media platforms and other mar ...


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