Question
Deliverable 3 – Annotated Bibliography
Competency
This deliverable will require you to demonstrate your
research skills to find credible information, your ability to
summarize articles, and to properly cite articles using
documentation techniques.
Instructions
Your company has offered you the opportunity to speak at the
National Conference of Advertising Executives. You have chosen to
speak on “Ethics in Advertising.” Before you can narrow down your
speech to a specific topic on which you will speak, you must
research. You have decided to put together an annotated
bibliography of relevant resources to help you decide on which
aspect of ethics in advertising you will choose as you topic. You
will need five sources that are credible and current to present in
the form of an annotated bibliography to the group attending the
speech.
Your annotated bibliography should include the following:
Choose five articles from credible scholarly sources to list and
annotate in your annotated bibliography. These sources should have
been published within the last four years to be considered current
articles.
List your entries by alphabetical order in an APA formatted
Reference list and underneath each entry write a brief, but
complete three to four sentence summary of the article contents as
your annotation. In each annotation, you should include the
following:
The main idea and supporting points discussed in the article.
Your annotation must be written in complete sentences using
formal professional English.
Include your opinion of the usefulness of the article to your
speech material.
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