Question
MKT607 Marketing Management
Week 2 Assignment
Marketing Article Review
The purpose of this assignment is to critique a peer-reviewed
article regarding consumer behavior. During this assignment, assume
the role of a peer reviewer who is reviewing the article for a
journal. Select an article from a peer-reviewed journal within the
scope of consumer behavior (e.g., global marketing, services,
pricing). Begin your research by using the GCU Library or an
electronic database search. The article must be published within
the last 5 years. Write an article review of 750-1,000 words that
addresses the following:
A general overview of the article. Include an opening
paragraph stating the full APA formatted reference for the article
you chose. Give a brief overview of the following: thesis of the
article, hypothesis, research design methods, conclusions, and
recommendations.
Relationship to course. How does this article relate to the
knowledge within this course? How does it relate to the textbook?
A critical analysis. Did the process make sense? Was enough
information given to determine if results were valid? Were the
statistics clear and did they support the results? Were the results
generalizable to a wider population than the sample subjects?
A value assessment. Based on the conclusions, what value
exists in the article for a future manager in the real world?
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An
abstract is not required.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for assistance.
MKT607 Marketing Management
Week 2 Assignment
CLC – Conscious Capitalism: Quarter 1 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Your instructor will provide the information needed to enter
the Conscious Capitalism simulation and participate with your CLC
group.
Note: Nothing regarding the simulation is required to be
submitted in LoudCloud during this topic, but you should be working
within the simulation as a group. All work will be completed in the
Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
During the first quarter of operations, you and your team
will set up the company, identify components within the marketing
research process, assign responsibilities to team members, and make
strategic decisions necessary to start business operations.
Decisions are due and must be submitted no later than the date and
time posted in the Conscious Capitalism simulation.
MKT607 Marketing Management
Week 3 Assignment
CLC – Conscious Capitalism: Quarter 2 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Continue working in your CLC group and simulation.
Note: Nothing regarding the simulation is required to be
submitted in LoudCloud during this topic, but you should be working
within the simulation as a group. All work will be completed in the
Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
During Quarter 2, you and your team will be testing market
brands, prices, ad copy, media campaigns, sales staffing, and
compensation package. In addition, your team will study the
market’s response and investigate competitive tactics and the
firm’s own operational and financial performance. During this
quarter, you and your team will need to make adjustments in
strategy as needed. Decisions are due and must be submitted no
later than the date and time posted in the Conscious Capitalism
simulation.
MKT607 Marketing Management
Week 4 Assignment
CLC – Conscious Capitalism: Quarter 3 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Note: Nothing regarding the simulation is required to be
submitted in LoudCloud during this topic, but you should be working
within the simulation as a group. All work will be completed in the
Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
During Quarter 3, you and your team will test market brands,
prices, ad copy, media campaigns, sales staffing, and compensation
package. You will study the market’s response, competitive tactics,
and the firm’s own operational and financial performance and make
adjustments in strategy as needed. Decisions are due and must
be submitted no later than the date and time posted in the
Conscious Capitalism simulation.
MKT607 Marketing Management
Week 5 Assignment
CLC – Conscious Capitalism: Marketing Plan and Quarter 4
Decisions
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 4, you and your team will present a marketing
plan that will qualify you for funding from venture capitalists.
Follow the instructions in the Conscious Capitalism simulation and
the guidance of your instructors when preparing and presenting the
plan. In addition, you are to complete the Quarter 4 decisions in
the Conscious Capitalism simulation and submit the decisions by the
deadline shown in the simulation.
Submit the marketing plan in LoudCloud.
The marketing plan must be written to the parent company
board of directors in the simulation. The marketing plan is to be
written in formal business language as an executive summary and
will include the following:
A financial and market performance report to date.
Strengths, weakness, opportunities, and threats (SWOT) of
customers, competition, company strengths and weaknesses, and major
threats and opportunities for the upcoming year.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An
abstract is not required.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for assistance.
MKT607 Marketing Management
Week 6 Assignment
CLC – Conscious Capitalism: Quarter 5 Decisions
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 5, you and your team are to undertake an
international rollout campaign based upon the business plan. Within
the quarter, adjust your strategy to market opinion, competitive
tactics, and operational and financial performance. Also consider
any unexpected economic developments that might occur.
Decisions are due and must be submitted no later than the date and
time posted in the Conscious Capitalism simulation.
Note: Nothing regarding the simulation is required to be
submitted in LoudCloud during this topic, but you should be working
within the simulation as a group. All work will be completed in the
Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
MKT607 Marketing Management
Week 6 Assignment
Benchmark – Digital Business Plan
This benchmark assignment assesses the following programmatic
competencies:
MBA Core Benchmarked Competencies: 1.2 Leverage digital
marketing strategies to promote organizational growth and 2.4
Analyze markets and consumer data to inform marketing strategy.
MBAMSN Benchmarked Competencies: 7.2 Leverage digital
marketing strategies to promote organizational growth and 8.4
Analyze markets and consumer data to inform marketing strategy.
This part of the Conscious Capitalism simulation assignment
is individual. You will work with your team members and determine
an appropriate digital marketing plan to include in your Benchmark
– Digital Business Plan assignment.
In Topic 5, your team developed a business plan to support
your marketing division and justify an additional capital
investment from corporate headquarters to move forward. Digital
marketing is a critical part of marketing strategies today because
of the prevalence of social media and other web-based technologies,
online media outlets, and mobile Internet and applications.
Based on the current position of your new division in the
simulation and your goals for coming quarters, analyze market
consumer data, competitive data, and real-world digital marketing
options to develop a summarized digital marketing plan for your
division that benefits growth and considers competition. In 500-750
words, address the following:
Digital marketing strategies for your division: Discuss the
decision to shift all or a portion of your division’s promotional
budget in the simulation to digital marketing. Discuss the digital
marketing strategies that will be used to promote organizational
growth. Consider factors including B2B verses B2C considerations in
digital media, target market coverage, exposure, analytics, and
costs.
Digital media impact: How would the addition of digital media
options influence your division’s overall promotional plan?
Consider the five elements of the promotion mix.
Digital media types and options: Include examples of specific
social media platforms, blogs, websites, applications, etc., and a
justification for each based on your division’s goals. Use
real-world data by researching the outlets/platforms, reviewing
media kits when available, and citing available sources on
exposure, targeting options, etc.
Monitor digital media: How will you monitor effectiveness and
adjust your strategy based on your division’s goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify
your plan.
Submit your individual report in LoudCloud, and then post
your report to your CLC group forum for your group to review.
Review the reports of the rest of your team and, as a group,
discuss your individual plans to create the final digital marketing
section to be included in your group’s Final Report due in Topic 8.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An
abstract is not required.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for assistance.
MKT607 Marketing Management
Week 7 Assignment
CLC – Conscious Capitalism: Quarter 6 Cumulative Balanced
Scorecard
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 6, you and your team will monitor, improve,
and execute business ideas. Within this quarter, you will study
industry news, human resources, SWOT analyses, and more. Decisions
are due and must be submitted no later than the date and time
posted in the Conscious Capitalism simulation.
Although the points for this assignment will come through the
work completed in the simulation, LoudCloud requires a document
submission for grade population. Please submit a blank word
document with your name as the title for your LoudCloud submission.
The points for this assignment will be assessed through the
simulation.
You are not required to submit this assignment to LopesWrite.
MKT607 Marketing Management
Week 7 Assignment
Peer Review
Complete “MKT-607 Peer Review” form on the overall group
experience. It is important to provide feedback that assists the
instructor in identifying the roles and performances of all team
members. This assignment is only to be viewed by the instructor.
APA style is not required, but solid academic writing is
expected.
You are not required to submit this assignment to LopesWrite.
Complete this peer evaluation for each member of your team,
including yourself. The average score from these evaluations will
be used in determining your final grade for the assignment.
Rate each team member on a scale of 1 to 100, with 100 being
the highest. Use the rubric on the second page to determine the
score for each team member. Include comments explaining why you
gave your teammate this score.
Your peer evaluations will be kept strictly confidential.
Your grade for the evaluation will be posted in the gradebook as an
assignment, but individual ratings will not be shared.
.
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