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Running head: STRATEGIC MANAGEMENTSafaricom CaseStudents NameInstitutional AffiliationDate of Submission1STRATEGIC MANAGEMENT2Environmental and Industry Analysis ConceptTo start with, environmental and industry analysis is an organizations strategic tool foridentifying and assessing factors that affects it performance. Environmental analysis focusses onthe external elements, threats and opportunities affecting an organization in todays competitivemarkets in an effort to make strategic decisions that gives it competitive advantages over therivals. Environmental analysis external elements include the following;Globalization outlines how an organization can develop international status and spread itsoperation throughout the world. Outline the benefits and drawbacks of goinginternational. Strategic managers should make informed decisions which would make theorganization earn above average returns by combining different resources acquired todevelop unique capabilities.Rapid technological change assesse the need for flexibility, speed, innovation, andintegration in the use of technology. Adoption of new technologies will ensure theorganizations global competitive position is maintained by introducing high qualityproducts and services that meets the customers specifications. Organizationalstakeholders should embrace and adapt to the ever changing technological dynamics inorder to remain competitive.Global economy should b ...


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