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Running head: YORE BLENDS1Yore BlendsStudents NameInstitutional AffiliationDateYORE BLENDS2Yore BlendsIntroductionThis paper is a supplementary submission of the research proposal titled Yore Blends.This addendum expounds on the literature of this study as well as the data analysis techniquessections. The researcher aimed to identify the problem of the firm and provide practical solutionsthat will improve the business bottom-line. As such, the study identifies problems associatedwith the customers, primarily stemming from the behavioral aspect as crucial. Excellentcustomer relationships can be achieved by improving the security of the data and transactions.According to the observations, the majority of clients are lost from fear of losses in transactingonline.Customer retention requires a strategic approach, mainly where the business operates in acompetitive environment. Abani Mohanty and Das (2018) elucidated how companies can usestrategic methods to retain customers. While acknowledging the challenges of customerretention, the study emphasized that successful customer retention begins from the initial contactthe customers get and goes a long way to after-sale services. It is the service level and value thatthey derive that influence their perception to come back or go to the competitors. Similarobservations were made by Hanaysha (2018) by concluding marketers can capitalize oncustomer value to acquire new and retain old customers primarily ...


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