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Running Head: MARKET RESEARCH1Market ResearchNameInstitutional AffiliationMARKET RESEARCH21. Outline two provisions of legislation that affects business operations as they relate tomarket research.The project ensures that there is an inclusion of fair trade factors like better trading settingsas well as environmentally sustainable elements. Coffee and tea will be imported from differentcountries in the world, and it is necessary to promote equity, transparency as well as fair tradein the business activities.The market research should be transparent according to the marketing research standardsas follows: The researcher should make factually correct statements to obtain cooperation forexample in a database and sample development as well as honor promises that they make torespondents.They should also ensure that they give prior information to respondents if they intend toaudio or video record their interview. More so, they need to get consent from them if therecording is to be listened to by a third party.Another standard of transparency and equity is the issue of representing non-researchactivity as research for example conducting business or political act ...


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