Question
CH20TB
20-37INSIDE ORDER
TAKERS
COMPREHENSION
Which type of salesperson would routinely be involved in an
industrial straight rebuy situation?
a.an outside order taker
b.an order getter
c.a missionary salesperson
d.a sales engineer
e.an inside order taker
20-38INSIDE ORDER
TAKERS
APPLICATION- 14 –
On a recent shopping excursion at a local Target store, Jim
Krause went from aisle to aisle selecting the products he needed.
He bought a variety of products, including shampoo, toothpaste, a
green plant for his office, and several pair of socks.
Interestingly, the only salesperson Krause encountered was the
person at the checkout counter. The checkout person at Target is an
example of a(n) __________.
a.inside order getter
b.outside order getter
c.temporary order getter
d.inside order taker
e.outside order taker
20-39INBOUND
TELEMARKETING
KNOWLEDGE
The use of toll-free telephone numbers that customers call to
obtain information about products and make purchases is referred to
as __________.
a.inbound telemarketing
b.outbound telemarketing
c.outbound videoconferencing
d.interactive marketing
e.multichannel selling
20-40INBOUND
TELEMARKETING
APPLICATION
Marilyn called the Butterball toll-free hotline to learn how
to prepare her Thanksgiving turkey and dressing. This telephone
number is an example of __________.
a.interactive marketing
b.multichannel selling
c.outbound telemarketing
d.social networking
e.inbound telemarketing
20-41INBOUND
TELEMARKETING
APPLICATION
When Margot called the toll-free number to order one dozen
water lilies from the Van Ness WaterGardens website, the firm was
using __________
.a.interactive marketing- 15 –
b.multichannel selling
c.inbound telemarketing
d.outbound telemarketing
e.social networking
Page(s):521LO: 2
AACSB: AnalyticQD: HardRationale:Inbound telemarketing is the
use of toll-free telephone numbers that customers can call to
obtain information about products and make purchases.
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