Question
Business 520
From the list below, choose a subject you would like to
research. This will be the topic of your thread:
· Long-term customer loyalty and relationships
· Global marketing
· The importance of marketing research
· Defending the practice of social media marketing
Threads:
· Title your thread according to your topic. Have a title
page, and attach a Microsoft Word document with your thread, in
addition to the normal discussion board.
· In at least 600 words, discuss your topic by addressing the
following items:
. Explain the concept of the marketing management topic
selected for your paper (Your textbook is a good source for this
item).
. Examine at least 1 practical application/example for your
topic.
. Formulate a question about your topic that your classmates
will respond to.
. Have a separate heading for each of these 3 sections.
. Use two scholarly sources in addition to the course
textbook.
Replies:
· You must respond to at least 2 of your classmates’ threads
with a reply of at least 250 words. Your replies must do the
following:
· Answer the question posed in the thread.
· Respond to the practical example in the thread by sharing a
practical example that differs from the one in the thread.
· Reference at least 1 scholarly source for each reply.
Note about Responses: Seek to understand your classmates’
threads (including the marketing management theory, the facts
presented in their posts, their points of view, and their
real-world examples). Aim to communicate your own understanding of
relevant facts, your values, and your perspective of the topic.
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