Running head: ARTICLE SUMMARY1Article SummaryNameInstitutionARTICLE SUMMARY2Article SummaryThe period of 1990 marked the beginning of another conflict between the younger andthe older generations. The generation conflict became a significant feature in the presidentialelection that took place in 1992. The election that saw Bill Clinton and his deputy Al Goreassume power was an indication of the younger generation taking control because it was the firsttime someone born after the First World War was assuming office as the president. Thegenerational conflict was a critical device exploited by the democrats and which significantlyworked to their advantage in the campaigns.The generational conflict that began during this time had significant impacts. It broughtthe idea of a transgenerational relationship where marketers had to think of what appeals to allgenerations. T ...
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